CULTURAL IMPERIALISM: AN EMPIRICAL STUDY ON THE POST-COLONIAL DISCOURSE IN ANTHROPOLOGY
'Every culture is unique' that is strongly believed by anthropology and anthropologists. In fact, the concept of culture is traditionally the principal and focal point of anthropology and anthropological investigation. Different theories, from the very beginning of classical to the latest neo-classical, in anthropology embraces the perception of culture, evolution of culture (evolutionism), diffusion of culture (diffusionism), functions of culture (functionalism), structure of culture (structuralism), role of culture (culture and personality), symbol of culture (symbolism) and text of culture (post-modernism) etc.
In fact, anthropology is the scientific study of human species and their culture at all times
irrespective present, past and future at all places. It, indeed applies both synchronic and
diachronic study of culture. Anthropology, however, covers the pre-colonial as well as
postcolonial discourses apprehension with humankind, its culture and societyirrespective from simple to complex and primitive to modem societies etc.
At present, along with its conventional field of research, anthropology has turned its attentions towards information technology, digital revolution, globalization, capitalism, imperialism, and aggression etc. and their cultural construction in a new unipolar world.
There are multidimensional forms and format of imperialism observed across the world such as economic imperialism, intellectual imperialism, medial imperialism, ideological imperialism etc.That constitutes the 'cultural imperialism' in total.
The concept of cultural imperialism today best describes the sum of the processes by which society is brought into the so-called modem world system and how its dominating stratum is attracted, pressured, forced and sometimes bribed into shaping social institutions corresponding to or even promotes the values and structures of the dominating center of the system.
So-called first world is intentionally transmitting their culture, colonial views and dominating ideas in the structure and forms of the same of third world in the name of modernization, development, informational technology, open market economy and global village etc.
The present topic basically concentrates on cultural imperialism and its form in third world. Its also examines a few empirical data to identify the aggressive and destructive role of cultural imperialism.
Besides, the present topic highlights the vulnerable condition of native culture and ltural heritage of third world due to the dominating aggression of cultural imperialism. At last it states a few recommendations how to resist this sort of cultural imperialism with the utilization of local potentiality and dynamics of native's culture.
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